5 Effective Tips to Create a Successful Book Marketing Plan

There are many new authors emerging in the industry on a daily basis and competition is high. In such a situation, an effective marketing plan helps to stand out among the horde and create ample buzz.

A book marketing plan consists of defined marketing goals, audience identification, and carefully determining target audience and media markets. 

Here are 5 effective tips to create an effective plan for your book promotion:

1. Define Marketing Goals

Defining goals before making a promotional campaign is the most effective way to proceed with a plan. It is called reverse engineering which allows for the creation of a marking plan based on the goals of each author. It helps to shape the marketing plan according to the requirements of the author and based on the book. However, the marketing plan differs from person to person since some authors write as a hobby and some as a profession. If you are unable to figure out your marketing goals, here are some effective ways to find out.

Ask the following questions yourself to have a better idea.

• Do you want to sell books?
• Are you trying to develop your brand as an author?
• Are you using this book as a marketing tool for other businesses?
• Does your plan include all of the above or some of them?

The answers will guide you toward an effective marketing plan.

2. Know your readers

Book Marketing depends on how well you understand your readers. If you are able to find out which kind of readers like your book the most, you will find a niche to work on. If you can determine their needs and what they are seeking in the book market, you can craft the next bookkeeping pointers in mind. These elements help to craft a book that is almost immediately liked by organic readers. It takes an ample amount of research and analysis for the task. You can also take social media and other platforms to share your book the potential active users around the globe, who are readers as well.

3. Elements to develop the book promotion plan

Whether you are trying to self-promote your book or hiring an agency for the task, a promotion plan is made of various elements. It requires a fair amount of investment of time, money, and energy to make a successful marketing plan. Here are the two most important elements of an authentic book promotion plan.

Official Website – Creating an official website for the book or the author is imperative as it churns out more authenticity for the author. It also helps to establish a brand that people can quickly recognize. So, it is a part of brand awareness.

Social Media Marketing – Utilize the social media platforms like Facebook, Instagram, Twitter, Linkedin, YouTube, etc to promote your book among active readers. However, it could be not very clear to handle platforms together. Usually, the two most reputed platforms will be enough for social buzz.  

4. Find the best media targets

Figuring out the right and relevant media targets for the book is also a crucial task that is skipped by most authors. Only gaining exposure is not enough since you are looking forward to creating a long-lasting impact, it requires to be organic and relevant enough to create a buzz among all. That is why you need to pitch to only relevant media and journalists. Let’s say, your book is oriented toward the good effects of gardening. Then the book should not be only posted on gardening-related outlets but also on lifestyle, home décor, and other aspects where gardening is used.

5. Create a press release plan for publicity

Press release proves to be one of the most effective marketing solutions that helps to gain organic exposure for the niche platforms, journalists and reporters as well. You can make news releases before the publishing of the book and even after the publishing of the book. This is a highly cost-effective plan which is applicable to all kinds of authors.

Bonus Tip

Being an author yourself, keeping an eye on all these book promotion tips could be a daunting task. You can always hire a professional book promotion service that can perform the task at ease. There are many websites such as Bookscrit that helps authors by providing the best book marketing services.