4 Fundamental Book Promotion Tips that Every Author should be Aware Of

Without marketing your book not only readers but also critics would not be able to know about your book. Therefore a fruitful marketing strategy for your book needs to be implemented to reach targeted readers or audiences.

Here are 4 effective book promotion tips to create a successful marketing plan.

1. Determine Your Audience

After publishing a book most authors want their books to be read by almost everyone in the world. Let’s be honest here. It is practically impossible to target everyone as a potential reader since only a particular demographic will be attracted by your book. Instead of targeting everyone, target a single demographic based on age, region, topic etc to find out the potential readers among the horde.

If you are wondering how to do that,
•    Find and use the keywords that define your book, style and genre
•    Find the niche reader communities that show interest in those keywords and related search results
•    Create a strong rapport with these communities and they will show support

2. Define a budget accordingly

For every promotional and marketing approach budget is a vital element since it limits your options. Before making a plan for marketing, you need to fix a budget for your book promotion based on how much is capable or willing to spend for the promotion. Fixing a budget beforehand can help to map out effective tactics that fall under the budget.
Do you want a book trailer? Do you want to run Facebook Ads? Are considering printing costs yet? Before you make any plan, make sure you create a list of all the expenses for marketing the book. In this way, you will be able to determine how much cost you need to achieve your goals.

3. Build an online presence

You might think that marketing before publishing is an absurd suggestion; however, it can be a worthy option to opt for. Starting early with your marketing strategies helps to ensure the book is going to create a huge buzz when it is published. As a result, you are ready with a large following base of readers every time you launch a book. Here are some ideas to implement,
•    Utilize social media platforms like Facebook, Instagram and Twitter to garner more attention by posting progress updates, credits, launch dates and so on
•    Create an official website that offers curious readers your bio, previous works and links to social media platforms for more updates. Websites are mandatory these days as it churns out more authenticity for the author and helps in marketing

4. Creative Advertising Materials

Once the marketing approaches are initiated, the promotional campaigns can run daily or weekly and you will be able to see the change in numbers if the campaign is effective enough. Instead of getting overwhelmed, you use analytics to find out which posts engage the readers most and work accordingly. Here are some useful ideas for preparing creative advertising materials,
•    Offer giveaways in the beginning and ask your followers to spread out the message
•    Tease the audience with a sneak peek of the cover and gradually reveal the whole design
•    Prepare a professional Author Media Kit for all purposes

Final thoughts

Since book promotion covers a vast field, it is nearly impossible for an author to handle all the aforementioned tips all by individual effort and to get good results. As an author, you need to concentrate on your book, concepts, ideas, and readers rather than your marketing approaches and analytics. That is why; hiring a professional agency for book promotion is the best option to proceed with. If you want to promote your book at an affordable cost, visit https://www.bookscrit.com/purchase for a handful of beneficial packages for book promotion.