27 Effective Book Marketing Ideas for Authors for Better Sales

Every day millions of new books are being published in the market on both online and offline platforms. As the book market is growing rapidly with more digital influences, it takes a lot more than just writing a book when you are trying to establish yourself as a successful author. If you are not aware of successful book marketing tactics, it will take much time to grow. Instead, follow some effective tactics that can help you reach out to potential book lovers who would like to buy your book. 

Here are 27 book marketing ideas for authors that can help everyone to grow. 

Ideas based on the Author's Website

Having an author website is a mandatory need these days as it helps to promote your book more efficiently in the market, before and after publishing it. 

1. Own an author website that provides information about you and your literary creations. 

2. Craft an interesting and professional Author Bio.

3. Concentrate on search engine optimization that helps your website gain more exposure

4. Offer a portal or online link to let visitors purchase your book 

5. Provide an option for ‘discussion’ for question-answer and comments where readers can share their thoughts

6. Add social media buttons to guide visitors to your media pages

7. Always offers an easy-to-navigate website with less complexity to retain the visitors

Ideas for Online Publicity

It is no wonder that in the digital era every individual needs online publicity to grow more. Here are some ideas to improve your online footprint in the market. 

1. Opt for a press release writing and distribution service to secure more media coverage. You can even craft the PR of your own and send it out to journalists. 

2. Create options for a monthly newsletter and ask everyone to sign up for more updates. 

3. Look for cost-effective promotional plans to gain more exposure

4. You can also try pay-per-click advertising on Google based on your budget for promotion

5. Submit your author website to the website directory to gain more visibility

6. Keep an eye on the potential competitors and find out where you are lacking

Ideas for Book Marketing Blogs

Most book marketing services are comprised of blogging features as online blogs are quite potential these days. Let’s check how you can utilize them better. 

1. Create a ‘Blog’ section on your author's website and try to update it regularly with newer blogs on interesting topics. You can focus on anything that is relevant to your work and can pique interest among the visitors. 

2. Add keywords with high-search value to your blogs which helps to rank better on the search engine result page(SERP)

3. Respond to the comments and questions on the blog which helps to generate more web traffic

4. Create an RSS feed that helps to get a better idea of the statistics of the visitors and readers on the website

5. Submit your blogs to other blog sites and directories based on your style and genre

Ideas for eBooks and Online Forums

eBooks are one of the finest options for marketing that helps to create a huge buzz before the launch. Running an eBook promotion can greatly gain more attention from the market. Similarly, online forums can help to create demand in niche communities.

1. Create a profile on various platforms to embark on your journey of promotion. 

2. Offer people incentives to buy and read your eBook.

3. You can even run contests for a giveaway and the first 5 buyers

4. Create or join a forum while inviting everyone to join it

5. Be consistent with your community which offers benefits on long-term

Ideas for Social Media Promotion

Social media websites are one of the most convenient mediums through which potential readers can be easily reached. Most online users are regularly active on the platforms like Facebook, Instagram, and Twitter. 

1. Create a Facebook page and provide regular updates as an author and the page-owner

2. Use Twitter to tweet new updates along with hashtags for promotion

3. LinkedIn author page also works great to create a professional presence in the market

4. You can also promote your book through YouTube which offers future possibilities for audio stories

Final Thoughts

There are numerous ways for crafting a successful book marketing plan. However, implementing every idea is not an ideal option. You need to research and analyze how and which ideas are perfect for your book marketing plan.