Know How to Promote Your Book in 7 Effective Ways
Book promotion offers organic exposure. It helps to reach to relevant audience and reader base who will actually like it read it and proceed with purchasing. If you are wondering how to promote your book, here are some effective tips to implement.
1. Create your brand
Creating a brand is vital for every author since readers are not interested in the books only but the creators behind them. Once they like your book, they are more likely to know about you, your perspective of writing, your choice of books, your background, and much other information that makes them curious. So, creating a brand persona from the beginning is important to control what readers see and think about you.
2. Build a website
Every product, service, and established person comes with an official website that helps to gain more authenticity and brand presence. The official website is the place where you can invite people to know about your books. The website should contain,
• Author Bio and image
• Excerpts and quotes from the book
• Link to purchase on Amazon or other platforms
• Contact info and media contact along with email address
• Author media kit
3. Email list
Create a pop-up for newsletter subscription on your website which will enable email notification for every update. There might be many readers who keep visiting your website for new updates. Instead, you can invite them via an email list. There are many email marketing services that can help in the process.
4. Choose the right audience
When you are opting for marketing it is crucial to decide on a demographic for the task. You can fix it based on age, region, culture, and other aspects that will help you make precise marketing with accuracy. Whom do you want to read your book? Who can find your book most interesting? Target them specifically before making any marketing approach.
5. Contact Book reviewers
It is mandatory to get enough book reviews as it creates more credibility. Before purchasing any book, the readers go through reviews and feedback to know more about the book and how worthy it is. Getting a positive review from well-established reviewers can boost your popularity drastically and enhances your sales quotient.
6. Find the right cover
The old saying ‘don’t judge a book by its cover’ is gone. Nowadays, the cover is a vital element that helps to stand out among the crowd. You as an author should not be worried about the cover art instead give the task to the professionals who will create the exact cover that suits your book and the subject matter.
7. Boost your sales on Amazon
Even if you are selling your book on Amazon, the platform is heavily crowded with many other authors and millions of books. In such conditions, Amazon ads can be really helpful that recommending your book to the readers. It happens in the pay-per-click method to target exact readers who might like your book.
It could be a daunting task to implement all the aforementioned ideas for an author who is already involved in writing a book. So you can always get your book promoted by hiring a book promotion agency. An agency is well versed with marketing practices and capable of offering fruitful results within a short span of time.
