5 Easy-To-Follow Ways to Build and Maintain Author Branding
One thing that can help you establish a powerful identity for yourself is author branding. You should work on your brand as early as possible. It makes you come across as someone whose book is worth reading.
What is author branding?
Forming a brand for yourself can help you get recognized by the readers more efficiently. Author branding is the aspect that will make people think of you and recognize you when they see your distinctive writing style or cover art. It acts as your reputation in the market and how your works are perceived by the readers. It is not as simple as just a logo and color. They are just elements of a brand but they are not the brand as a whole. Successful branding will make people understand why they should read your book and not others. Here are some effective tips on how to achieve successful branding:
1. Passive author branding
Whether you realize it or not, you already have some distinctive qualities that separate you from the rest. Maybe it’s the way you dress or the way you talk. As an author, you must have some specific style in weaving the storyline, presenting the characters, or writing in a specific way. They can already help your audience separate you from others. You may not have noticed them as they are natural to you, but they play a significant role in your branding process.
2. Active author branding
Active branding is the things you do intentionally, to let the world identify you among the other thousands of writers in the same genre. The way you portray yourself before the audience impacts your career deeply. It will help you bring more readers and convert them into loyal followers. You can write a blog or distribute a press release about your book to let the world notice your work. You can also submit your work to relevant websites to feature you in their blogs and reviews.
3. Develop your brand’s voice
How you communicate with your target audience determines your voice as an author. Most of the communication that happens between authors and readers happens online these days. Your readers will like to hear what you have to say and how you say it. They are not just interested in your work but in you as well as an author. So, concentrate more on your online activities to see whether you are sending out the right message across different mediums.
4. Project your brand everywhere
Establishing your author brand is not enough to maintain it. You need to project it on various platforms to put your brand out there. There are many platforms that you can use to spread your brand awareness. The best way to make people aware of your author's brand is to use social media platforms like Facebook, Twitter, Instagram, and more. You must share your work as much as possible with your existing followers on these platforms and encourage them to repost to get exposure from a broader group audience.
5. Hire a professional agency
The only way you can establish a powerful author branding online is by hiring a professional author branding agency. A professional agency has various resources and tools that they use to bridge the gap between the readers and your work. Find a reputed author branding agency that fulfills all your needs and requirements at affordable rates.
